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Internet Marketing
Once you have made the investment to build your website, you need to have people visit it to make a good return on that investment. Our Internet marketing services will quickly and cost-effectively drive qualified traffic to your website which your sales team can then convert to sales and increased revenue.
Internet Marketing Consulting We start by working with you to understand your business goals. From there we survey your current Internet marketing strategies and tactics and, if appropriate, your competitors. We use this information and our years of experience to develop a plan that may include Search Engine Marketing (SEM), e-mail marketing, banner advertising, multimedia presentations, and more. If desired, we will then implement the program.
Search Engine Optimization We know what it takes to get your website positioned high in the search engines - we have done this for many of our clients over the years. As a matter of fact, we know what it takes to get your website ranked in the top three. We aren’t talking about high rankings for search terms that no one searches for, but for the right search terms that people use everyday to search for companies like yours.
To achieve these high rankings, we use a combination of techniques that include:
Page optimization: ensuring your website is optimally designed and contains the search term content that satisfies the search engines as well as your users.
Meta tag development: adding search terms and descriptions that don’t appear on the page, but in the code of your website.
Search engine submittal: our search engine submission process ensures that when we submit your website to the search engines for their ranking review, your site meets the various qualifications set by each search engine. In other words, we ensure that your website is “search engine friendly.”
Pay-Per-Click Advertising Pay-Per-Click Advertising (PPC) with Google and Yahoo is one of the most cost effective methods for you to drive qualified visitors to your website, that is, when it is implemented correctly. PPC, as the name suggests, is online advertising that costs money only when someone clicks on your ad. And we write your ad so that only the people you want as customers would click on it. Once that prospective customer clicks on your ad, they will be directed to specific pages on your website, or a customized "landing" page. While the concept is simple, implementing a PPC campaign takes:
In depth knowledge and experience with the PPC search engines
Effective search term selection
Talented ad writing and placement
Experience in ad bidding strategies
Page link strategies
Landing page optimization
We have found that many customers have tried PPC but have not experienced the results that are often advertised by Google and Yahoo. The reason is simple, PPC is a both an art and a science, employing psychology, advertising and technology. We aren’t talking yellow page ads here. To create a PPC advertising campaign that gets results, you need a team that is practiced in this art and science. Ntelligent Systems has the marketing and technology team to leverage PPC to drive targeted traffic to your website.
Loyalty Marketing Ntelligent’s loyalty marketing programs are centered upon keeping the visitors who came to your site, coming back again and again. There are many marketing tactics that can help instill this loyalty including:
E-mail marketing newsletters with Ntelligent Suite ’s E-mail Newsletter Module
