Raising your website's visibility in the market…
With an effective Search Engine Marketing (SEM) program your company can increase sales revenues while decreasing costs.  Most companies recognize that the first step for doing business on the web is to have a professionally designed and well organized website.  The next step is to integrate your marketing program to take advantage of every opportunity to drive traffic to your website.  A well-designed SEM program is the most cost-effective way to drive qualified traffic to your website.

Our SEM services consist of Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). For SEO we use a number of tools and strategies to optimize your website for maximum ranking in the natural search engine listings. For PPC we develop advertising campaigns to position your company in the search engine paid listings.  Both of these SEM tactics will help to extend your brand into the market and, more importantly, they will drive highly qualified leads to your sales team.

Our approach to SEO and PPC
For the first step of our SEO services we work with you to determine the optimal search terms. We use these search terms to rework the copy and code of the website and with your approval, we publish your optimized website and then submit it to the larger search engines. We will report on your improvement (usually dramatic) in search engine ranking on a regular basis and we will continue to revise your website to maintain and improve search engine ranking. As your ranking improves, so will your sales activity.

For the first step of our PPC services we work with you to develop search terms and messaging themes for the PPC ads. These ads are very small (70 – 165 characters), so it takes no small effort to make them as effective as possible. Once the ads are approved by you we set up the ad campaigns, usually in Google and Yahoo. When we activate the ads they will be driving highly qualified prospective customers to your website almost immediately.  As with the SEO campaign, we will report on the effectiveness of the ads on a regular basis and we will continue to make adjustments to improve performance.

With SEO and/or PPC campaigns you will quickly see an increase in qualified traffic on your website.  To maximize the rate at which these qualified visitors are converted to prospects, we usually recommend development of customized landing pages which are designed to provide the information the visitor is looking for and to provide them a number of ways to get in touch with you. A landing page will usually include a request-for-information form.

With an effective SEM program, your sales team will be receiving highly qualified leads. Once your sales team converts these prospects to clients, in most cases, the SEM program will be paying for itself in a very short time.

If you are ready to learn more about how Ntelligent Systems can help you increase your sales revenue please contact us.